The United States is a country founded on the fundamental belief in equality, the basis for the code of ethics and laws of the land.

Early settlers in 17th Century America adhered to a Puritan work ethic, characterized by hard work, self reliance, risk-taking, and a right to dissent.  

General Characteristics of American Society...

The United States and most other Western cultures are considered "low context cultures."  Asian cultures, on the other hand, are considered "high context cultures."  

When one speaks about global business it is difficult not to think about the influence of American culture, American English and American business practices. However, the way Americans communicate, build relationships and do business is based on a set of cultural concepts just as with any other culture. 

Generalizations are useful when trying to learn about other cultures.  The United States has frequently been referred to as a "melting pot" with many cultures blending to make up the fabric of the country.  Today many believe it has become more of a cross-cultural mosaic, with people maintaining the traditions and characteristics on one culture while at the same time being American.  

Stereotyping, on the other hand, is a dangerous and non-productive way of looking at another culture.  

Some general characteristics used to describe Americans can be helpful for others trying to work and communicate effectively with Americans:

Clear, explicit communications Personal achievement important Enjoy debating and stating a specific position Position in society determined by one's own achievements Often direct and to the point Logic and communication skills are important Separation between business and personal lives Emphasis on the individual Prefers to have things "spelled out" Values written contractual agreements