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Almost
everyone in business these days is working in some type of multi-cultural environment - at the office or with customers &
colleagues around
the world. The
cost to a company when communications breakdown is difficult to
calculate, but one thing is clear - the cost of preparative training is
minor by comparison. Companies
tell us they just can't find the time - personnel is too busy to take a
day or two out for training. Or, budgets are being cut due to the
current economy., there isn't a budget, . The question you should be asking is "can we afford NOT to give employees the opportunity to
develop cross-cultural skills?" It may be the best investment you
ever make.
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"We
don't see things as they are...we see things as we are" - Anais Nin |
Research indicates...
- Today's workforce is more
culturally diverse and mobile in
nature
- Multicultural
personnel is in high demand
- 35-40%
of all international assignments end pre-maturely
- More
than half of all international joint ventures fail within two-three
years
- The
cost of sending an expatriate and family abroad is approximately
three times the employee’s annual salary
- Today's workforce is more
culturally diverse and mobile in
nature
- Less
than half of all expatriates receive formalized cross-cultural
training and are unable to manage cultural
differences
- Spouses and children receive even less training and
assistance
- Premature
return rate for expatriates drops dramatically to less than ten
percent when formalized cross-cultural training is provided
- Employees
suffering from culture shock
negatively impact the company’s productivity, the bottom line and
the reputation of the company
- 50-60%
of repatriated executives do not remain with the same company after
completing an overseas assignment
- Marketing
collateral and websites need to be more than mirror translations of
the originals - they need to be culturally adapted
- The
best presentations are culturally tailored for the audience
- Many
companies do not offer training in international etiquette
- Most
global on-line and written communication is in English
- Native
speakers often do not communicate
effectively with non-native speakers
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