Cross-cultural Training


Sample of Customized Workshops & Seminars




Arab Gulf & Middle East

















A Chinese proverb says...

If you are planning for a year, sow rice
If you are planning for a decade, plant trees
If you are planning for a lifetime, educate people


Why is Cross-cultural Training "MISSION CRITICAL?"


Almost everyone in business these days is working in some type of multi-cultural environment - at the office or with customers & colleagues around the world.  

The cost to a company when communications breakdown is difficult to calculate, but one thing is clear - the cost of preparative training is minor by comparison. 

Companies tell us they just can't find the time - personnel is too busy to take a day or two out for training.  Or, budgets are being cut due to the current economy., there isn't a budget, . The question you should be asking is "can we afford NOT to give employees the opportunity to develop cross-cultural skills?"  It may be the best investment you ever make.

"We don't see things as they are...we see things as we are" - Anais Nin 

Research indicates...

  • Today's workforce is more culturally diverse and mobile in nature
  • Multicultural personnel is in high demand
  • 35-40% of all international assignments end pre-maturely
  • More than half of all international joint ventures fail within two-three years
  • The cost of sending an expatriate and family abroad is approximately three times the employee’s annual salary
  • Less than half of all expatriates receive formalized cross-cultural training and are unable to manage cultural differences
  • Spouses and children receive even less training and assistance
  • Premature return rate for expatriates drops dramatically to less than ten percent when formalized cross-cultural training is provided
  • Employees suffering from culture shock negatively impact the company’s productivity, the bottom line and the reputation of the company
  • 50-60% of repatriated executives do not remain with the same company after completing an overseas assignment
  • Marketing collateral and websites need to be more than mirror translations of the originals - they need to be culturally adapted
  • The best presentations are culturally tailored for the audience
  • Many companies do not offer training in international etiquette
  • Most global on-line and written communication is in English
  • Native speakers often do not communicate effectively with non-native speakers

We Help Our Clients...

  • Gain an understanding of cross-cultural differences

  • Develop ways to Improve inter-company communications between US employees and global colleagues 

  • Build effective and productive global virtual teams and in-house multicultural teams

  • Gain a better understanding of how cultural differences impact communications, management and business development

  • Understand global business etiquette & protocol

  • Gain an understanding of how people in different cultures view each other

Contact us to learn more about how our Cross-cultural Training can benefit your company or organization.





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