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Key Cultural
Concepts
Useful Expressions
Book
Shelf
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After years as one of Asia's most impressive and fastest-growing
economies, South Korea was hit hard by the Asian economic
crisis.
Korea
remains, however, the largest economy in Asia after Japan and China,
offering challenging new business opportunities that should not be
ignored.
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As
in other Asian countries, Korea has embraced the Internet with a passion,
which may in fact be one of the keys to its economic recovery.
When
doing business in Korea, several cultural concepts are important: the concept of inhwa,
or building relationships; incorporating the Confucian concept of harmony
between unequals; and a respect for elders (parents, bosses, authority
figures). Koreans, perhaps, place greater importance on the
concept of face, kibun, than other Asians.
Koreans
have been known to enjoy humorous exchanges with Westerners. They
often show more inclination to sign contracts than either the Chinese or
Japanese, but like other Asian countries, also believe that contracts are a starting point rather than
the final stage.
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"Working Successfully with Koreas"
Workshop
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“Working Successfully with Koreans” is a workshop for managers who do business directly or indirectly with Korean customers, suppliers and subsidiary personnel. Businesspeople who travel extensively to Korea, host Koreans in the U.S. or work with Koreans on global teams should not launch business in Korea without attend this workshop.
This workshop is aimed at familiarizing participants with key Korean cultural values, communication styles and business practices in order to build successful client relationships. By understanding the fundamentals of Korean business and cultural values, managers will be able to strategize and implement effective approaches to establishing business relationships, selling, marketing, negotiating and communicating effectively with Korean counterparts.
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