Korea Practice




Key Cultural Concepts


Useful Expressions

South Korea's economy is a highly developed and is the fourth largest in Asia and 15th largest in the world.

In less than fifty years, South Korea went from a devastated country after the Korean War to one of the wealthiest and successful economies in the world. 

South Korea is one of the world's leading exporters and relies heavily on experts. South Korea boasts some of the world's leading companies such as Hyundai, LG, SK, and Samsung.

South Korea boast an extremely competitive education system and a highly skilled and motivated workforce. Research states that South Korea's achievements are in two key areas: science and mathematics . The country also has the highest broadband internet access per capita and is considered the most wired country in the world. In addition, South Korea's IT Industry is positioned in the top five in the world. 

When doing business in Korea, several cultural concepts are important:  the concept of inhwa, or building relationships; incorporating the Confucian concept of harmony between unequals; and a respect for elders (parents, bosses, authority figures).   Koreans, perhaps, place greater importance on the concept of face, kibun, than other Asians.

Koreans have been known to enjoy humorous exchanges with Westerners.  They often show more inclination to sign contracts than either the Chinese or Japanese, but like other Asian countries, also believe that contracts are a starting point rather than the final stage.

Customized Korean Workshops & Briefings

“Working Successfully with Koreans” is a workshop for managers who do business directly or indirectly with Korean customers, suppliers and subsidiary personnel. Businesspeople who travel extensively to Korea, host Koreans in the U.S. or work with Koreans on global teams should not launch business in Korea without attend this workshop.

This workshop is aimed at familiarizing participants with key Korean cultural values, communication styles and business practices in order to build successful client relationships. By understanding the fundamentals of Korean business and cultural values, managers will be able to strategize and implement effective approaches to establishing business relationships, selling, marketing, negotiating and communicating effectively with Korean counterparts.




Please contact us for information and to discuss how our Korean  Programs can help your company or organization. 




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