| For example, Japan is assigns a high level of importance to a code of
behavior, including: |
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The ritual of gift giving |
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How a gift is presented and
received |
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What is said when a gift is
presented and received |
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Giving/receiving a gift with
both hands, often with a bow |
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Proper wrapping and color |
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Number
of items in a gift |
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Knowing
when to open a gift |
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Knowing
how to reciprocate |
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| Gifts are Exchanged for a Variety of Reasons: |
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To build and maintain personal or business relationships |
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To celebrate special occasions |
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To promote business products or
services |
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To
enhance the image and reputation of the company |
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To show appreciation |
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To show respect |
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To express an apology |
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To encourage or motivate |
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To celebrate or congratulate |
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To acknowledge your host |
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The
Importance of Business Gifts
With few exceptions, good business relationships are built upon strong personal relationships.
Selecting an appropriate and proper gift requires knowledge & sensitivity. The art of gift giving is a tradition that has a long history in many parts of the world.
A British expression gives an excellent suggestion: Avoid carrying coals to Newcastle." People in Newcastle, a coal-mining town, would not appreciate receiving coal as a gift!
In other words, avoid giving something people already have. Do not give wine to the French, beer to the Germans, chocolates to the Swiss, or tea to the Chinese. |
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Cultural Savvy Recommendations
Research the cultural do's and taboos for each of the cultures in which you do business.
Consider the following: |
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Status and title of people receiving gifts |
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Type & costs of gifts |
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Relationship to people receiving gifts |
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Wrapping gifts |
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Protocol of presenting gifts |
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Reciprocity |
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Prepare a list of items that represent your local culture, region, country, company |
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Keep a detailed list of gifts that you have presented, and the names of recipients. Duplicating gifts shows a lack of thoughtfulness |
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Provide cultural training for employees who are responsible for making gift selections, and/or work with cultural experts that can make suggestions, or review your corporate gift giving programs |
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Copyright © 2019 Joyce Millet All Rights Reserved.
CONTACT US to discuss how our training, consulting, and coaching services can help your company become culturally savvy. |
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