Cultural Myopia: The Hidden Cost That Undermines Global Success

A McKinsey study found that 26% of corporate start-up failures are due to cultural issues—not funding or strategy missteps. In global ventures, the stakes are even higher.
Source: McKinsey (June 2025)

Cultural missteps aren’t just awkward—they’re expensive. When organizations rely solely on strategy, data, or process and ignore cultural dynamics, they expose themselves to invisible risks: misalignment, lost opportunities, and damaged reputation.

That’s where we come in →

Challenges: Blurry Vision – The Hidden Symptoms of Cultural Myopia

Most corporate risk registers overlook culture — yet failing to assess cultural risk when entering or operating in global markets can result in lost opportunities, damaged relationships, and brand missteps. It’s not just about market entry — it's an ongoing need to assess and adapt to evolving cultural expectations.

Each of the following challenges reflects a breakdown tied to an overlooked or unmanaged cultural risk.

Solutions: Corrective Lenses for Cultural Myopia

Our customized services give your organization clarity and confidence when operating across cultures. Whether entering
a new market, managing multicultural teams, or leading global initiatives, we deliver the practical tools to succeed.