HOW DOES CULTURE IMPACT HEALTHCARE FOR CHINESE MEDICAL TOURISTS?
Cultural competency is at the core of high quality, patient-centered care, and it directly impacts how care is delivered and received. By developing a cross-cultural mindset, healthcare professionals are able to more thoroughly understand the values, beliefs, behaviors and attitudes of their patients, build positive relationships and trust, develop culturally-sensitive communication skills, and assess the importance of traditional Chinese medicine to the patient and family. Medical tourists better understand, manage, and cope with the course of an illness, the meaning of a diagnosis, and the consequences of medical treatment.
According to Juwai, Chinese tourists spent $215 billion overseas in 2015 – $10 billion that went towards overseas medical tourism alone.
"Healthcare ranked the foremost topic of interest among Chinese high-net-worth individuals, with 50 percent of respondents citing healthcare as a topic of interest. This puts healthcare well and beyond both shopping and tourism in general among China's wealthy, further underlining the importance of the Chinese healthcare market." (Hurun Report)
"More patients from China heading overseas as medical tourists. With many hospitals now extending their reach and welcoming patients from around the globe, language and cultural barriers still remain. While translators and representatives from intermediary companies can help patients to adapt, medical tourists would have a certain set of expectations from what they hope to gain during their stay in the hospital. With the willingness to spend more, they seek the best possible medical outcomes not available back at home." ~MIMS
Current trends contributing to this increase include:
- China's rapidly expanding market of high net worth individuals (HNWIs)
- Key demographics: ageing and urban populations
- Increased focus on health and fitness, e.g. medical treatment at world-renown medical facilities
- Therapeutic tourism
- Global Athleisure ("is a trend in fashion in which clothing designed for workouts and other athletic activities is worn in other settings, such as at the workplace, at school, or at other casual or social occasions. ~Wikipedia)
With one of our senior partners, we have developed specialized services for healthcare professionals, providers, and institutions that are currently offering, or planning to offer, treatment and care for Chinese Medical Tourists.
Our Advantage: Cultural Savvy has been working with global organizations for 18 years, with a strong focus on Asia.
Our partner, a native of China, brings a unique combination of medical training, graduating from one of the most prestigious medical universities in China, and more than ten years of intercultural expertise working with Chinese and U.S. companies in numerous industries.