Cultural Savvy is Smart Business






Training for Healthcare Professionals








Sample Program: Doing Business in the Middle East & North Africa

Cultural Savvy’s “Doing Business in the Gulf: Cross-cultural Business Protocols and Considerations” is an overview of the key challenges faced by non-Arabs in doing business in the region. The impact of globalization, a more conservative Islam, demographic trends, and the private sector are assessed in terms of how they affect our ability to do business successfully. This program will focus specifically on Kuwait, Saudi Arabia, the United Arab Emirates, Bahrain and Oman. Despite the fact that the people in these countries share common ethnic and cultural roots, they have distinct experiences in the past 50 years that should be understood by companies that want to be effective in the region.

This program has been designed by Cultural Savvy to provide senior company leaders with helpful insights into how decision-makers who are guiding the economic policies in the Persian Gulf and their consultants view their world, their relations with the region, and their future. It has a specific focus on insights about this multilayered environment and the major cultural forces in the society that define their business behaviors. From this baseline awareness, the course will then explore how astute companies can incorporate these insights into successful strategies for marketing, negotiating, conflict resolution, and building the relationships that lead to long-term business ties and profitability.

The Gulf offers endless business opportunities in one of the globe’s fastest-growing economies. The region continues to attract more and more international companies and organizations. There are many similarities in this complex region but differences are greater than the similarities.

Program Objectives:

  • Increase their awareness of how the historical and cultural background of the Gulf Arabs influences their business and negotiating behaviors in Kuwait, Saudi Arabia, the United Arab Emirates, Bahrain and Oman.
  • Increase their ability to recognize perceptions and images that impede understanding and their ability to deal with Gulf Arabs. 
    Provide information that will increase their capacity to make accurate judgments about business behaviors and options.
  • Provide information on the contemporary business regime in Kuwait, Saudi Arabia, the United Arab Emirates, Bahrain and Oman and effective protocols for doing business. 
  • Encourage the exchange of information among the participants that will lead to common strategies for promoting the company’s successful business development. 

Our Methodology 

The emphasis in the Cultural Savvy design of programs is to encourage discussion of concepts and exchange of experiences among the participants through the use of directed presentations, exercises, video, questions, critical incidents, handouts, and small group activities. The goal of the program is to provide insights needed to shape the company’s strategic vision and tactical steps for a successful business model that leads to investments in the company’s products and services. Participants will use their own experiences and anecdotal materials to gauge their capabilities to act effectively when doing business in the Persian Gulf.

Clinical Competence Training for U.S. Healthcare Professionals
For Middle East & North Africa Medical Tourists

Assist U.S. medical institutions plan, develop and implement curriculum for cultural competence:

  • Workshops
  • E-learning modules
  • Conferences and seminars
  • Call centers
  • Liaison center

CONTACT US to discuss how our training, consulting, and coaching services can help your company become culturally savvy.

    Arab Gulf Training


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