Families and family values make up the core identity of Arabs and Muslims. Their world is based on patterns of behavior that reflect how their goals and orientations reflect these values. Families and other extended social ties provide a network in which Arab and Muslim business and social values interact.
Business is based on trust and respect. Your ability to understand and respect how these networks operate will directly impact your effectiveness in dealing with Arabs and Muslims.
Appropriate business behaviors, from general communications to negotiations and resolving conflict, are affected as much by how you are perceived as a person as by the service or product you are offering.
A “good” partner, supplier or client in Arab and Muslim cultures recognizes the importance of mutual respect based on understanding the customers’ needs. Mastering the rules of the game in terms of effective communications behaviors, learning to cope with ambiguity and lack of control over the business process, and spending the time to understand that competence is more than good intentions, are all challenging, but the rewards are significant.
Cultural Savvy will assist your organization map out key areas that affect anyone working in the
Middle East and North Africa develop insights into how the cultural milieu defines priorities and perceptions.
Through our coaching and training, we will assist you generate sustainable strategies for living and working effectively in this challenging part of the world. We will assist you generate sustainable strategies for living and working effectively in the MENA.
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