A Chinese proverb says...

If you are planning for a year, sow rice
If you are planning for a decade, plant trees
If you are planning for a lifetime, educate people

Can You Afford Not to Invest in Cross-cultural Training? 

Research indicates...

• Today's workforce is more culturally diverse and mobile in nature
• Multicultural personnel is in high demand
• 35-40% of all international assignments end pre-maturely
• More than half of all international joint ventures fail within two-three years
• The cost of sending an expatriate and family abroad is approximately three times the employee’s annual salary
• Today's workforce is more culturally diverse and mobile in nature
• Less than half of all expatriates receive formalized cross-cultural training and are unable to manage cultural differences
• Spouses and children receive even less training and assistance
• Premature return rate for expatriates drops dramatically to less than ten percent when formalized cross-cultural training is provided
• Employees suffering from culture shock negatively impact the company’s productivity, the bottom line and the reputation of the company
• 50-60% of repatriated executives do not remain with the same company after completing an overseas assignment
• Marketing collateral and websites need to be more than mirror translations of the originals - they need to be culturally adapted
• The best presentations are culturally tailored for the audience
• Many companies do not offer training in international etiquette
• Most global on-line and written communication is in English
• Native speakers often do not communicate effectively with non-native speakers
  
  

What are the Benefits of Cross-cultural Training?

• Culturally savvy employees are more effective and productive
• Training reduces incidents of cultural shock for employee & family
• Culturally savvy employees are more effective in leadership roles and managing multicultural teams
• Cultural awareness is the key to building successful relationships; do not understand the importance of relationships when doing business in Asian countries
• Training is an effective way to minimize breakdowns in communication, costly misunderstandings and business blunders
• Culturally savvy employees are effective communicators and valuable company ambassadors
• Cross-cultural training is an investment that will pay long-term dividends
• Companies providing cross-cultural training have a competitive advantage over their competition

Please contact us for further information