|
Southeast
Asia
|
|
|
|
"Southeast Asia is a
sub-region of Asia, consisting of the countries that are geographically south of China, east of India and north of Australia...Southeast Asia consists of two geographic regions: the Asian mainland, and island arcs and archipelagoes to the east and southeast. The mainland section consists of Burma (Myanmar), Cambodia, Laos, Thailand, Vietnam and Malaysia (or to be more precise, Peninsular Malaysia). The maritime section consists of Brunei, East Timor, Indonesia, Bornean Malaysia, the Philippines, and Singapore." (Wikipedia)
|
|
|
|
|
|
| Why
Southeast Asia?
|
|
| "Asia’s emerging economies are leading the world out of recession, and the region’s consumers are taking the baton from their overextended counterparts in developed countries. Are the largest global consumer enterprises ready for this momentous shift?"
(McKinsey
Quarterly)
This sub-region of countries comprises approximately 550 million people and a GDP of more than one billion dollars. It is a region of established and economies, Singapore and Malaysia, plus several emerging economies including Thailand, Vietnam,
Indonesia.
The challenges of doing business in this region are enormous, but at the same time so are the opportunities.
Cultural Savvy has launched a new Southeast Asia Practice that will assist clients in many ways:
- Development of a comprehensive strategic framework for understanding the region or a specific country
- An in-depth understanding of the business environment and insight into the challenges of doing business in this region
- Understand the multicultural aspects of the region: religion, languages, customs, values, beliefs
- Understand the communication and
negotiation styles of the region
- Understand the different management and
work styles in the region
|
|
|
|
|
