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Korea - Key Cultural Concepts 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

 



Even monkeys fall from trees (Wonsungido namueso torochinda).

~ Korean Proverb



Key Korean Concepts

 

Kibun  Mood or Feelings
Chongyong  Proper Respect
Inhwa  Harmony
Kongson  Politeness
Nunch’i Reading the Eyes
Dong chong saeny Network
Jeong  Personal Trust
Haan  Holding a Grudge
Che-myun Saving Face
Ab-dui Public Face
Palja  Fatalism
Koenchanayo  Effort

Establishing Credibility - Do's & Taboos


Do's
Emphasize past and present relationships
Establish common ground
Espouse mutual cooperation
Learn and follow form or protocol
Listen and learn
Start with small changes
Show organizational savvy
Provide a bigger picture
Taboos
Sell your accomplishments or personal history
Ignore protocol or ceremonies
Impose your ideas or changes without knowing current situation well
Place profits over people
Listen poorly
Focus on the individual over the team
 
 


 

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