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International Business Etiquette & Protocol
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"There is no accomplishment so easy to acquire as
politeness, and none so
profitable."
George Bernard Shaw
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- Protocol Certification Course
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In today's global
business environment, the demand for qualified protocol & etiquette
specialists continues to grow. Whether as trainers, corporate
executives, conference and event planners, managers and staff of
corporate briefing centers or visitor and hospitality centers, having
protocol expertise makes any international exchange more successful and
profitable.
Course Format
This comprehensive Protocol Certification Program consists of three consecutive one-day modules:
- International Protocol and Etiquette
- American Business and Social Protocol
- Special Event Planning and Production
Cultural Savvy
introduces a new partner, Protocol
Professionals, Inc.
Please visit our
partner's site. If you are interesting in attending this course,
please contact us to take advantage of a
special Cultural Savvy discount.
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What
is Etiquette & Why is it Important?
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The rules of etiquette dictate the proper way people
should behave in society. Each culture has its own unique set of
rules.
The culturally-savvy business person understands the rules of business
and social etiquette when interacting with people from different
cultural backgrounds.
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Etiquette
comes from the French
"etiquete" and
literally means " ticket." The rules and regulations set
down by the court in France were written on tickets
and posted in castle court yards for all to observe and
obey. |
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Civility
comes from the Latin word "city", indicating that
city dwellers had more polish than their country
neighbors. |
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Protocol
comes from the Greek word meaning “the first
glue,” or that which holds civilization together. |
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Etiquette
& Protocol Training - What
You Will Learn...
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"Business is littered with stories of lost sales, eroded relationships, blown opportunities and other
"coulda-been" scenarios caused by a lack of knowledge or application of
'soft skills.' We're talking about manners, such as how to introduce your colleagues, how to butter your bread and even how to carry your golf bag."
HR Magazine, May 2001
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Proper introductions
and greetings
Forms of address, hierarchy, titles
Business card protocol
Differences in gestures & body language
Issues of time, space, and punctuality
Meeting & seating protocol
Appropriate business attire
Business
entertaining – hosting and being hosted
Selecting and presenting appropriate gifts
Dining etiquette & presenting toasts
Wine etiquette - ordering,
serving, drinking, giving
Netiquette - manners for today's cyber world
Gender issues around the world
Conversation do's and taboos
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In China, the characters for
tradition &
good
manners are the same. |
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