| |
|
Did You Know?
Archives
|
|
|
|
|
|
| Languages Around the Rim |
|
What are the official
languages for the following countries?
|
|
Australia |
Malaysia |
|
People's
Republic of China |
Myanmar |
|
Fiji |
The
Philippines |
|
Hong
Kong |
Singapore |
|
India |
Republic
of China |
|
Indonesia |
Thailand |
|
Macau |
Vietnam |
|
|
Answers
|
|
English |
Bahasa
Melayu |
|
Mandarin
Chinese |
Burmese |
|
English |
Filipino,
English |
|
Cantonese,
English |
Chinese,
Malay,
Tamil, English |
|
English,
Marathi, Tamil, Urdu,
Gujatrati, Malayalam, Kannada,
Oriya, Punjabi, Assamese, Kashmiri,
Sindhi, Sanskrit, Hindi,
Bengali, Telugu, |
Mandarin
Chinese
|
|
Bahasa
Indonesian |
Thai |
|
Portuguese |
Vietnamese |
|
|
|
| Coca
Cola In China -
"Bite
the Wax Tadpole” |
|
Foreign
words adopted for the Chinese market are often created
phonetically, while, at the same time, suitable Chinese
characters are selected.
One of the first attempts to find
the most suitable name for Coca Cola in Chinese resulted in the
following...ke-kou-ke-la.
Unfortunately the
Chinese translation was..."bite the wax tadpole or female horse stuffed with wax".
Once the error was discovered,
another translation was quickly prepared...ko-kou-ko-le.
This resulted in a much better
translation..."happiness in the mouth"
|
|
Betty
Crocker In Japan - “Cakeron” |
|
|
|
Two giant confectionaries
introduce cake mixes to the Japanese market. They were
not prepared for the results!
After considerable time and money,
General Mills and Japanese confectionary giant, Morinaga,
realized that even thought the Japanese loved western-style
cakes, most homes did not have ovens!
"Cakeron" was
re-introduced as a cake mix adapted for the rice cooker.
Problem solved? No, because no one considered the fact that rice is sacred in Japan, and housewives felt the flavors
contaminated the rice, even if they thoroughly
washed the rice cooker. The product was a big flop!
|
|
But
the Japanese Love Golf! |
|
|
An
American company attempted to sell golf balls in
Japan. The Japanese love to play golf, but the venture
failed!
The American company designed an attractive package, containing four
golf balls. Knowing the Japanese loved both beautiful
packaging and golf, they were sure they had a winner.
Later
it was discovered that in Japanese, the number
four has the same pronunciation as the Japanese word for
death. Never sell anything in sets of four!
|
|
|
|
Dominos
Pizza - Niche
Marketing - Japanese style
|
|
|
Dominos Pizza successfully carved out a niche in Japan. Interestingly, market research indicated that home delivery of pizza would not succeed.
The owner of the franchise decided to go with his "gut feeling". One reason, he felt, was the fact that more and more women are working and do not have time to spend in the kitchen cooking. Also, more and more young Japanese are interested in Western lifestyle.
The owner was right, and Dominos is big business in Japan. He changed the size of the pizza, added different toppings which appeal to the Japanese, such as pineapple, squid, etc.
Perhaps most important, the delivery truck because a three-wheeled motorcycle with a pizza warming container on the back--ideal for zipping through Japanese gridlock traffic.
|
|
Thumbs
Up!
Be sure you know
what it means! |
|
|
|
As a rule,
the thumbs up means "great job" or "it was a
success." Do you know what it means in
Japan?
In the U.S. this gesture is also used by
hitchhikers. Hollywood gave us movies in which a thumbs up
spared a person from being put to death.
In Japan, however, it designates
the number five.
|
|
|
"Nengajo"
Japanese New Years Cards
|
|
|
|
The
Japanese send New Years greetings, rather than Christmas cards.
The custom of sending nengajo, or year-end post cards, apparently
began during the Meiji Era (1868-1912), and were issued by the Postal
Service.
The
popularity of these cards increased dramatically when prizes were
attached to them and awards given out. Today, more than four
million cards are sent out each year. Often, the design
incorporates the current year's zodiac animal. 2001 is the Year of
the Snake, 2002 is the Year of the Horse.
|
|
"Kung
Hei Fat Choy"
Happy
Chinese New Year
|
|
|
The
first day of Chinese New Year begins this year on January 24, 2001, with
the New Moon, and lasts 15 days, ending with the Full Moon. The last day
of the New Year is called "The Lantern Festival" and people
celebrate by organizing a parade with children carrying
lanterns.
Chinese New Year, based on the lunar calendar, is not on the same day
every year, as the cycles of the moon are different. This is the Year of
the Golden Snake. In Lunar years, it is the year 4,699.
Preparations
For The New Year
Preparations
begin well in advance. The old year is ending so one must bring
things to a close in order to welcome a new year and begin fresh.
This includes paying off debts & settling accounts; evaluation of
the past year and the failures & fortunes; spiritual and
physical cleansing--getting rid of negative attitudes, cleaning one's
home and office.
During the celebration of New Years, people renew friendships, exchange
gifts, dine on special foods meant to bring prosperity, good fortune,
longevity, and happiness.
|
|
|
|
|
Valentine's
Day - Japanese Style
|
|
|
February 14th
was originally designated as the day to honor the martyr Saint Valentine.
The story is that the Roman Emperor refused to grant permission to a
soldier to marry his sweetheart.. Valentine Priest disagreed with
the Emperor and was executed. The day became known as St. Valentine's
Day.
In many Western countries, Valentine's Day has become a day of
celebrating love, and exchanging gifts--chocolate, flowers,
jewelry.
The Japanese do the same, but with a slightly different twist.
February 14th is a day when women give to men. Chocolate is the
most popular gift. There are, however, two types of
Valentine's chocolate: giri-choco, and honmei-choco.
Giri means obligation--gifts one gives to repay kindnesses from
friends, colleagues, bosses, family, whereas honmei, meaning
homemade, or that given from the heart.
The
Japanese have created a second "Valentine's Day" on March 14th, and call
this one "White Day." Men who received Valentine's Day
gifts from women are expected to give a gift back to the women.
Again, this marketing idea came from a Japanese confectionary
company. Needless to say, the sales on March 14th do not come
close to those on February 14th!
|
|
|
|
|
Cell
Phone Etiquette in Japan -
Switch
to "Manner Mode"
Cell phones,
or keitai denwa in Japanese, are
everywhere in Japan. They are small, light weight, extremely
convenient, and relatively inexpensive. For many, they are the
preferred form of communication. Due to advanced satellite
technology, people not only talk on the phone, but send and receive
email as well.
When riding
trains in Japan, one is expected to observe proper etiquette. You will often see or hear announcements requesting
that you observe "manner mode", meaning to set the
phone to vibrate, or turn it off completely. It is considered
appropriate etiquette to use the phone only in designated areas when
riding on trains. "Manner mode" applies to
restaurants and other public places as well.
Cell phones,
or keitai denwa in Japanese, are
everywhere in Japan. They are small, light weight, extremely
convenient, and relatively inexpensive. For many, they are the
preferred form of communication. Due to advanced satellite
technology, people not only talk on the phone, but send and receive
email as well.
When riding
trains in Japan, one is expected to observe proper etiquette. You will often see or hear announcements requesting
that you observe "manner mode", meaning to set the
phone to vibrate, or turn it off completely. It is considered
appropriate etiquette to use the phone only in designated areas when
riding on trains. "Manner mode" applies to
restaurants and other public places as well.
|
|
|
|
|
East-west Focus
- Relationships
Savvy businesspeople understand there are significant differences in the way business is done in the United States and in Asian countries. However, what they may not understand is that there are significant differences within Asian countries. Many have made the mistake of assuming "one size fits all" in countries such as Japan, China and Korea. Making this assumption can have serious
repercussions.
For example, these three countries have similar expressions to describe relationships--the basis of successful business. However, there are subtle
differences.
In Japan, the focus is on "wa" or harmony, group loyalty, and consensus building.
Developing long-term relationships and plans, and loyalty to an organization or company are very important in Japan.
Loyalty to an organization or company is placed above loyalty to
individuals.
In Korea, the focus is "inhwa", or harmony as defined by the Confucian system.
It is a system of loyalty between unequals such as ruler-subject,
husband-wife, father-son.
In China, the focus is "guanxi", often defined as a favor-sharing relationship
between individuals. Loyalty among individuals is seen as more important than loyalty to an organization or company.
|
|
East-west Focus
- Relationships
Savvy businesspeople understand there are significant differences in the way business is done in the United States and in Asian countries. However, what they may not understand is that there are significant differences within Asian countries. Many have made the mistake of assuming "one size fits all" in countries such as Japan, China and Korea. Making this assumption can have serious
repercussions.
For example, these three countries have similar expressions to describe relationships--the basis of successful business. However, there are subtle
differences.
In Japan, the focus is on "wa" or harmony, group loyalty, and consensus building.
Developing long-term relationships and plans, and loyalty to an organization or company are very important in Japan.
Loyalty to an organization or company is placed above loyalty to
individuals.
In Korea, the focus is "inhwa", or harmony as defined by the Confucian system.
It is a system of loyalty between unequals such as ruler-subject,
husband-wife, father-son.
In China, the focus is "guanxi", often defined as a favor-sharing relationship
between individuals. Loyalty among individuals is seen as more important than loyalty to an organization or company.
|
|
East-west Focus
- Relationships
Savvy businesspeople understand there are significant differences in the way business is done in the United States and in Asian countries. However, what they may not understand is that there are significant differences within Asian countries. Many have made the mistake of assuming "one size fits all" in countries such as Japan, China and Korea. Making this assumption can have serious
repercussions.
For example, these three countries have similar expressions to describe relationships--the basis of successful business. However, there are subtle
differences.
In Japan, the focus is on "wa" or harmony, group loyalty, and consensus building.
Developing long-term relationships and plans, and loyalty to an organization or company are very important in Japan.
Loyalty to an organization or company is placed above loyalty to
individuals.
In Korea, the focus is "inhwa", or harmony as defined by the Confucian system.
It is a system of loyalty between unequals such as ruler-subject,
husband-wife, father-son.
In China, the focus is "guanxi", often defined as a favor-sharing relationship
between individuals. Loyalty among individuals is seen as more important than loyalty to an organization or company.
|
|
|
|
|