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Symptoms of Culture
Shock...
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Productivity is negatively impacted
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Employees are disgruntled and frustrated
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Stereotyping
affects judgment
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People are unable to establish trust and good working
relationships
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Effectiveness of marketing efforts reduced
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Ineffective exchange of information
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Frequent miscommunication and misunderstandings
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Difficult to attract qualified and talented workforce
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Lawsuits filed by
unhappy employees or dissatisfied customers
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Stages of
Culture Shock
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First stage
- incubation/honeymoon
Everything is new and exciting
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Second stage
- frustration in trying to
adapt
Feels impatient, frustrated, incompetent, angry
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Third stage
-
the turning point
Gains understanding, feels positive OR returns home
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Fourth stage
-
integration
Recognizes new culture has much to offer
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Fifth stage
- re-entry shock
Sometimes experiences difficulty returning to own culture
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