Cultural Savvy in USA TODAY
Savvy Trains USOC for Beijing 2008)
Working Effectively with Chinese"
Etiquette & Protocol
more important than the bureaucratic and political aspects of
doing business in China is the basic character of the Chinese...
Their attitudes and behavior are rooted in a culture
that is diametrically opposed to Western thought."
_Boye Lafayette De Mente
The People's Republic of China
is the world's
largest market, with a population of 1.3 billion people. China
is a blend of growing modernization and ancient culture. Anyone
considering the Chinese market should never underestimate the importance
of the most important concepts in Chinese culture are guanxi and
first, guanxi, has been defined as sharing
favors between individuals, connections,
relationships, and the ability to exert influence. The second, mianzi,
means face: saving face, losing face, and giving face.
most fundamental cultural difference between Chinese and Americans relates
to the role of the individual. The Chinese place great importance on the
family, group, consensus, and