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Caviar
Its Allure, Provenance, and Destiny
By Keyvan Tabari

 

 

 

 

 

 


Copyright© Keyvan Tabari 2005. All Rights Reserved.
The information contained in this article may not be published, broadcast, rewritten, or otherwise distributed without the prior written authorization of Keyvan Tabari.




abstract: Look closely at caviar! The dull dark color of those salted eggs of the sturgeon reflects a part of human history. Grandiloquent, you may say; but exaggeration has never hurt caviar. From the staple food of the devout poor on the littoral of the Caspian Sea it rose to the exclusive delicacy of the European aristocracy. Along the way, it engaged the attention of the Mongols and Cossacks, Italian sea merchants and Greek adventurers, the Tsars and the Shahs, Western entrepreneurs of the industrial age and Armenians in Diaspora. Caviar may reek of hedonism, but its elevation was equally providential as it received both the blessing of the Christian Orthodox Church and the fatwa of Ayatollah Ruhollah Khomeini. Just as paradoxical, the Russian Communists monopolized and nurtured caviar’s production because they coveted the prestige conferred by this status symbol from the decadent capitalist world. The Islamic regime of Iran lovingly makes caviar mostly for export as a matter of national pride. The origin of the word itself is claimed as a badge of honor by disparate nations. Indeed, the world has literally come to love caviar to death: over fishing has made sturgeon an endangered species. Yet very few know much about caviar. Hamlet, referring to a play as “caviare to the general,” meant to epitomize its esoteric distance from the general public. Many centuries since, the mystique of caviar has kept it still in mystery. Not to diminish the allure of caviar, this story merely attempts to shed more light on it. 

Keywords: caviar * Caspian Sea * sturgeon * Russian * Iranian * Petrossian 

Romancing the Fish Egg


Imagine yourself in Place Vendome. It is late afternoon. The magnificent Column in the middle, with the statue of Napoleon, back again, perching on its top, casts a long shadow. In the chiaroscuro, it seems tout Paris is strolling toward Cesar Ritz's hotel at the corner. It is annees folles, the Roaring 20s on this side of the Ocean. The buzz is about the latest Igor Stravinsky piece and the last Diaghilev choreography for the Ballet Russes. You enter the lobby, not grand, but charming and cozy. At the bar they are serving Russian caviar. It is the delicacy that is taking the city by storm.

     The unlikely agents of this phenomenon are two young Armenian brothers of Iranian origin, Melkoum and Mouchegh Petrossian. The Bolshevik revolution interrupted their plan to study law and architecture in Moscow . They left for Tehran, spent several idle months there, and eventually came to France. They wished to study medicine here but could not qualify for the French schools. (Laurence, 2002) The brothers discussed their plight with other members of the Petrossian clan who had also fled the Bolsheviks, abandoning their business of cultivating silkworms in Tbilisi, Georgia. Somebody brought up the subject of caviar.  Armenians were old hands in the caviar trade. Lazar Mailoff, whose granddaughter Mouchegh would later marry, had established a caviar business at the river Koure in northern Azerbaijan in the early 19th century. In time, that family became one of the biggest producers of caviar in Tsarist Russia. (Ramade, 1999: 104) Of greater relevance were the contemporary stories of the competing claims of other Armenians, Grigor Petrovic Vanitsovic and the heirs of Stepan Marinovic Lianozov, to the caviar of Iran. Both groups had just lost their rights under fishing concessions in Iran when they could not make the required payments because of the Russian revolution.

     With no better alternative in sight, Melkoum and Mouchegh Petrossian decided to take the leap and go into the Caviar business themselves. They approached the Russian legation in Paris but, lacking credentials, were rebuffed more than once. They persisted. The new Soviet government, drained by the civil war, was in dire need of foreign exchange. It finally agreed to furnish the brothers with a shipment of caviar in return for a suitcase full of French francs. The Petrossian family liquidated virtually all its meager remaining assets to come up with the cash.

     The next step was not any easier. The French were a hard sell. In their caviar tasting venues, Melkoum and Mouchegh placed spittoons to receive the haughty rejections from their Gallic guests. (Nalley, 2002; Ramade, 1999: 106) Monsieur Ritz told the Petrossians that he saw no future in Caviar, but he too eventually yielded to the relentless entrepreneurs and bought a ton for his showcase establishment.

     The Petrossians proved to be superb promoters of Caviar. Much of the above story is based on their reporting. They have continued to contribute to the myths surrounding the simple eggs from the sturgeon fish. Who knows how much of this is magic realism? What we do know is that soon not only the French, but also the trend-setting Americans of the Lost Generation -- people like Ernst Hemingway, Josephine Baker, the Fitzgeralds, and the Murphys-- became Caviar aficionados. (Petrossian Paris; McCaffery, 2000)

     The initial core constituency was the Russian émigrés in Paris. If the rich grandees went to the Ritz, the ones who managed to bring out only modest fortunes frequented the Petrossians' caviar shop near Quai d'Orsay . In these exiles' nostalgic reminiscing caviar played not a small part, since for the upper class Russians caviar was a singular food, distinguishing their culture, a matter of national pride.
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